So you want to buy a program, push a button and become an internet rock star, right?  Don’t we all!  The reality is though most of the people pushing you the idea that once you buy their program and just run it your sales will shoot through the roof are selling you a whole bunch of nothing.

In my line of business I do web design and internet marketing for small to mid size businesses.  I have been doing it for about 5 years and have a lot of customers I have been working with for a very long time.  As a result of these relationships we have formed and their trust in my judgement they often approach me with various websites and “systems” they are interested in buying and want my opinion on .  More times than not I have burst their rock star bubble sadly.

Now I want to make it clear right now I am not saying automation is bad.  Quite the opposite automation is great however if you are automating a failed or spammy practice you aren’t going to get anywhere.  That means before you buy a program to automate a specific task you have to actually understand what the program is doing and if that tactic is actually good for your marketing.

The reality is a whole lot of people who have never made any real money with internet marketing have decided instead to build tools to sell you and make their money that way.  So  you need to ask yourself a few questions before considering any system.  Does what the person is offering seem realistic?  Does this program automate a proven marketing method?  Do I understand that method well enough to know the difference between something that is going to help and something that can actually cause damage? Read More→