— Posted in Blog
Instapage is the world’s first self learning landing page and if you market anything on the internet you are going to find this tool amazing! Let me give you a quick run down of how it works.
1) First you create a landing page using the instapage system. You build out your page with “blocks” which are basically modules that you can drag and drop and fill with content. There are blocks for images, forms, headlines, subheadlines, call to actions, videos, blank spots and paragraphs.
2) Each block or module allows for you to add variants for testing purposes. So you create a header across the top of your page and you have variant A, variant B and variant C which are all similar but have different ad copy you want to test.
3) Instapage takes these blocks and rotates them as your traffic flows through and this is where the magic starts to happen. While it is rotating through your variants as your traffic flows in it is actually learning about your website. It is learning which variants perform best for each block and over time you will automatically without doing any work end up with the best converting page.
Testing is one of the single most important things to do with your landing pages. The simplest tweak can cause huge changes in conversions. If you are like most people you put a lot of hard work and money in bringing people to your pages so making the most out of those that show up is invaluable.
If you are already doing this type of testing with your pages you know how time consuming it is to create all the landers and rotate them and track them. InstaPage is a huge time saver. If you are not currently doing this type of testing with your landing pages you are leaving money on the table. So this tool is great for anyone if you are already doing this it will save you a ton of time if you are not doing it you are going to see a lot more money from your existing traffic.
Instapage is easy to use. You do not have to be a web designer to build pages…if you can point and click you can do this. If you are currently paying a designer to make your pages and make edits to them that is just one more Instapage is going to save you money.
Instapage has a 30 day free trial which gives you complete access to the whole system to test drive. If you take the 30 days and really work your pages you will see this system will pay for itself in no time. There are 4 different packages to choose from once your 30 days are up. The packages range from $17 a month to $147 a month. For many businesses this means you only need a few extra sales a month for it to pay for itself and by completely optimizing your pages you are very likely to see a much bigger increase than that.
So get started today with your FREE 30 day trial of Instapage and find out what smart marketers already know; testing is the key to making more money with your landing pages.